The Multi-Million Dollar Empire: How Maye Musk Built Her $45 Million Net Worth At 77
Maye Musk’s net worth is estimated to be between $20 million and $45 million in late 2025, a figure that is constantly on the rise due to her late-career surge in global demand. This impressive fortune has been amassed over more than five decades through a multi-faceted career as a registered dietitian, international supermodel, best-selling author, and highly sought-after public speaker. Far from relying on the success of her famous children, Maye Musk has strategically cultivated her own brand, which has exploded in value, especially with recent high-profile international endorsements in 2024 and 2025.
The latest surge in her wealth is attributed to her status as a global icon of resilience and aging gracefully, securing lucrative contracts that span continents. Her personal mantra—detailed in her memoir—of making a plan and working tirelessly has translated into a diverse portfolio of income streams, cementing her financial independence and establishing her as a powerful figure in her own right.
Maye Musk: A Biography of Resilience and Success
Maye Musk, born Maye Haldeman, has lived a life marked by adventure, professional dedication, and extraordinary resilience. Her personal history is a testament to rebuilding a career multiple times across different countries.
- Full Name: Maye Haldeman Musk
- Date of Birth: April 19, 1948
- Age (as of late 2025): 77
- Place of Birth: Regina, Saskatchewan, Canada
- Nationality: Canadian, South African, American
- Children: Elon Musk (Entrepreneur, CEO of Tesla and SpaceX), Kimbal Musk (Chef, Restaurateur, Entrepreneur), Tosca Musk (Filmmaker, Co-founder of Passionflix)
- Education: Master's Degrees in Dietetics and Nutritional Science
- Primary Careers: International Supermodel, Registered Dietitian, Author, Public Speaker
- Book: A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success (2019)
- Modeling Start: Age 15 in Pretoria, South Africa
- Key Milestone: Signed with IMG Models and became a CoverGirl ambassador at age 69.
The Three Pillars of Maye Musk's Wealth: Modeling, Nutrition, and Literature
Maye Musk’s estimated net worth of up to $45 million is not tied to any single venture but is a cumulative result of her simultaneous careers. She has consistently demonstrated an ability to juggle multiple professional identities, each contributing significantly to her financial success.
1. The Lucrative Supermodel Career (A Late-Life Boom)
Maye Musk began modeling at 15, but her career truly skyrocketed in her late 60s and 70s, proving that age is irrelevant in the fashion industry. This late-life boom has become the most visible and high-earning pillar of her income.
High-Value Endorsements and Campaigns (2024-2025)
Her recent work in the Asian market, particularly China, highlights her global appeal and the premium value of her brand. In late 2024, Maye Musk was highly active in China, securing multiple lucrative endorsement deals.
- Global Brand Ambassador: She was named a global brand ambassador for the Chinese mattress brand AISE Baobao and the Chinese consumer electronics giant Oppo.
- Fashion Week Appearances: She continues to be a fixture in high fashion, presenting a creation from the brand Juzui at the Spring/Summer 2025 presentation during New York Fashion Week in September 2024.
- Major Campaigns: Her portfolio includes work with some of the world’s most prestigious and recognizable brands, translating into significant earnings.
Key Brands Maye Musk Has Worked With:
- CoverGirl (Signed at 69)
- Dolce & Gabbana
- Tiffany & Co.
- Moncler
- Swarovski
- Revlon, Special K, and Colgate
- Target and Macy's
- Virgin America
- JNBY-China
Her signing with the prominent agency IMG Models solidified her status as a high-earning supermodel, capable of commanding top dollar for international campaigns and magazine covers.
2. The Long-Term Income Stream: Registered Dietitian Practice
Before her modeling resurgence, Maye Musk’s primary source of income for decades was her successful career as a registered dietitian. She holds two master’s degrees in diet and nutrition, which provided a stable foundation for her family for many years, including when she was a single mother juggling five jobs.
She owned her own successful dietitian practice first in South Africa and then rebuilt it after moving to Canada. This expertise has allowed her to transition into a respected public speaker on health, nutrition, and entrepreneurship, adding another layer to her financial portfolio.
3. The Bestselling Author and Speaker Income
The global success of her book, A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success, has been a significant contributor to her net worth. The book is part memoir, part self-help guide, offering advice on career, family, and resilience drawn from her own life experiences.
The book’s popularity, particularly in international markets like China where it became a bestseller, generates substantial royalties. Furthermore, the book has elevated her profile as a motivational speaker, leading to high-fee speaking engagements at major global events and conferences, where she discusses sustainable creator income streams and her journey.
Maye Musk vs. The Musk Family Fortune: Financial Independence
It is important to note that Maye Musk’s net worth is entirely separate from that of her son, Elon Musk, who is one of the world's wealthiest individuals. Maye has consistently stated her commitment to financial independence, a principle she established early in her life.
While her son’s fame has undoubtedly boosted her visibility, her earnings are the result of her own career. Her wealth comes from her contracts, book sales, and professional fees, demonstrating a self-made success story that is inspiring to a global audience. The fact that her net worth is estimated to be as high as $45 million, built on a multi-decade career that peaked after the age of 60, is a remarkable feat of entrepreneurship and personal branding.
Maye Musk’s story is a powerful example of how consistent work, adaptability, and a strong personal brand—even at 77 in 2025—can translate into a multi-million dollar empire. Her income streams from modeling, nutrition, and writing continue to grow, suggesting her net worth will only continue its upward trajectory.
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