The Poise Powerhouses: Who Are The Actresses Normalizing 'Giggle Dribble' In The Latest Commercials?
The Poise brand has launched one of its most talked-about and humorous campaigns to date, and it’s all thanks to a major Hollywood star. As of December 20, 2025, the face leading the charge to destigmatize the common experience of Light Bladder Leakage (LBL) is none other than Emmy Award-winning actress Katherine Heigl. Her candid and funny approach to discussing "giggle dribble" has made the latest Poise commercials inescapable and highly relatable for millions of women.
This article will provide a deep dive into the actress who is currently captivating audiences with her refreshing honesty, detail the campaign's powerful message, and look back at another recognizable face who has long been associated with the Poise brand, ensuring you have the most up-to-date and complete information.
The Current Face of Poise: Katherine Heigl's Complete Profile
The decision to partner with Katherine Heigl marks a significant push by Poise, a Kimberly-Clark brand, to bring the topic of bladder leaks out of the shadows. Heigl, known for her sharp wit and outspoken personality, is the perfect choice to tackle this often-taboo subject with humor and grace.
Katherine Heigl: Biography and Career Highlights
- Full Name: Katherine Marie Heigl
- Born: November 24, 1978
- Birthplace: Washington D.C., U.S.
- Occupation: Actress, Producer, and Former Fashion Model.
- Poise Role: Brand Ambassador for the Poise Light Bladder Leakage (LBL) campaign.
- Notable Television Roles: Dr. Izzie Stevens in the ABC medical drama Grey's Anatomy (2005–2010), Samantha Wheeler in the legal drama Suits (2018–2019), and Tully Hart in the Netflix series Firefly Lane (2021–2023).
- Notable Film Roles: Her romantic comedy work includes Knocked Up (2007), 27 Dresses (2008), The Ugly Truth (2009), and Life As We Know It (2010).
- Awards: She won the Primetime Emmy Award for Outstanding Supporting Actress in a Drama Series in 2007 for her role in Grey's Anatomy.
- Personal Life: Heigl is married to musician Josh Kelley, and they have three children. She often speaks candidly about motherhood and the challenges of raising teenagers.
The 'Giggle Dribble' Campaign: Normalizing LBL with Humor
The current Poise campaign, which has been highly visible across television and digital platforms, is specifically designed to be relatable and destigmatizing. It focuses on the reality that LBL is a natural part of life for millions of women, especially those experiencing perimenopause or who have had children.
The Core Message: Speaking Up About Bladder Leaks
In the Poise commercials, Katherine Heigl openly discusses the moments when LBL occurs. She coined the memorable and lighthearted term "giggle dribble" to describe the involuntary leakage that happens when laughing, coughing, sneezing, or exercising. This phrase immediately resonated with the target audience because it acknowledges the embarrassment while simultaneously making the situation feel less serious and more common.
The campaign, developed by the ad agency Piro, includes several different spots, most notably the ads titled 'Speaking Up' and 'Kid.' The 'Kid' commercial, for instance, features Heigl at brunch with a friend and her son, where a burst of laughter leads to a relatable "giggle dribble" moment. By showcasing these everyday scenarios, Poise and Heigl are encouraging women to stop whispering about the issue and to find a reliable solution.
Why Heigl's Partnership is a Game Changer
Heigl’s involvement is crucial because she brings star power and a personal connection to the issue. She has publicly discussed her own experiences with "giggle dribble" during perimenopause, lending authenticity to the campaign. This level of honesty from a prominent celebrity helps to break down the societal stigma that has long surrounded feminine care products like Poise pads and liners. The campaign’s visibility, including its airtime during major events like the Oscars and Emmy Awards, further solidifies Poise's mission to normalize the conversation.
The products highlighted in the campaign, such as the Poise UltraThin Pads and Poise Liners, are positioned as discreet and comfortable alternatives to traditional feminine hygiene products, which are not designed to handle the volume of LBL. This focus on product efficacy combined with a humorous, honest message is the key to the campaign's success.
Other Recognizable Faces from Poise Commercials
While Katherine Heigl is the current and most prominent brand ambassador, Poise has utilized other familiar faces over the years to convey their message of confidence and discretion. One veteran actress, in particular, has become a highly recognizable presence in several Poise advertisements, contributing to the brand's long-term topical authority.
Patricia Belcher: The Veteran Character Actress
Before the "giggle dribble" campaign, many viewers would immediately recognize the face of Patricia Belcher from various Poise commercials. Belcher, a veteran film, stage, and television actress, is known for her distinctive roles often portraying jaded administrators, judges, or quirky neighbors.
Patricia Belcher: Notable Roles
Belcher’s long career has cemented her status as a beloved character actress. Her most memorable roles include:
- Mrs. Dabney in the Disney Channel sitcom Good Luck Charlie.
- Caroline Julian in the popular Fox crime drama Bones.
- Jezelle Gay Hartman in the horror film Jeepers Creepers.
- Roles in films like The Number 23 and 500 Days of Summer.
Belcher’s presence in earlier Poise ads helped to establish the brand's down-to-earth and trustworthy image, making her a crucial part of the Poise advertising history. Her work, alongside Heigl's modern campaign, demonstrates Poise's commitment to using relatable and authentic voices to connect with women across different generations and life stages.
Topical Entities and LSI Keywords for Poise Authority
The success of the Poise commercials relies on addressing the core issues women face and offering a reliable product solution. The conversation around LBL is rich with specific terminology and related topics that build topical authority:
- Medical Terminology: Light Bladder Leakage (LBL), Stress Urinary Incontinence (SUI), Perimenopause, Menopause, Pelvic Floor Muscles, Kegel Exercises.
- Poise Products: Poise UltraThin Pads, Poise Liners, Poise Active Collection, Poise Incontinence Pads, Poise for Bladder Leaks.
- Marketing & Campaign Entities: Kimberly-Clark (parent company), Piro (ad agency), Brand Ambassador, Destigmatization, Humorous Advertising, Relatability.
- Related Life Stages: Postpartum Recovery, Motherhood, Aging, Women’s Health, Hormonal Changes.
By bringing a high-profile actress like Katherine Heigl to the forefront with a phrase like "giggle dribble," Poise has successfully shifted the narrative from a medical problem to a common, manageable, and even humorous part of a woman's life. This bold and honest approach is why the current Poise commercials are so effective and memorable.
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