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5 Major Career Pivots That Defined Jenna Bush Hager's 2025

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Jenna Bush Hager, the former First Daughter turned beloved television personality, has solidified her status as a major media force in 2025, marking a year of significant professional expansion and personal milestones. As of December 21, 2025, her career trajectory has moved far beyond her role on the *Today Show*, pivoting into publishing, digital media, and hosting a major literary festival.

The year 2025 saw Bush Hager embrace a new chapter, not just as a co-host of a newly formatted morning show segment, but as an author, publisher, and literary curator with a powerful influence on the reading world. Her ambitious ventures, particularly with her *Read With Jenna* book club and new publishing house, demonstrate a calculated move toward building a diverse, media-centric empire rooted in her passion for literature and storytelling.

Jenna Bush Hager: Full Biography and Profile

Jenna Welch Bush Hager has successfully carved out a unique identity in media, distinguishing herself from her political lineage through her work as an author, journalist, and philanthropist. Her career is characterized by a deep commitment to education and literacy, which she balances with her high-profile role on national television.

  • Full Name: Jenna Welch Bush Hager (née Bush)
  • Date of Birth: November 25, 1981
  • Place of Birth: Dallas, Texas, U.S.
  • Parents: George W. Bush (43rd U.S. President) and Laura Bush (Former First Lady)
  • Twin Sister: Barbara Pierce Bush
  • Spouse: Henry Chase Hager (m. 2008)
  • Children: Mila, Poppy, and Hal
  • Education: University of Texas at Austin (B.A. in English)
  • Primary Roles: Co-host of *TODAY with Jenna & Friends*, Author, Editor-at-Large for Southern Living magazine, NBC News Correspondent.
  • Estimated Net Worth (2025): $14 Million (combined with husband Henry Hager)

The 2025 Career Pivots: From TODAY Co-Host to Media Mogul

The year 2025 was a period of strategic repositioning for Jenna Bush Hager, who expanded her influence across multiple media platforms. These moves cemented her role as a key figure in both television and the literary world.

1. The Rebranded Morning Show: 'TODAY with Jenna & Friends'

A significant change occurred in January 2025 when the fourth hour of the *Today Show* officially rebranded as *TODAY with Jenna & Friends*. This new format, which debuted on January 13, 2025, features Bush Hager alongside a rotating cast of co-hosts, including frequent appearances by Willie Geist and the official naming of Sheinelle Jones as a co-host in late 2025. The change highlights NBC's confidence in Bush Hager's ability to lead the hour, providing a fresh, dynamic feel to the program.

2. The Launch of 'Voices at the Table' Substack

Embracing the digital media landscape, Bush Hager launched a new Substack newsletter called *Voices at the Table*. This venture allows her to connect with her audience on a more personal level, offering curated content, behind-the-scenes insights into her book club, and personal reflections outside the constraints of network television. This move showcases her desire to build a direct, independent relationship with her readership and fans.

3. Expanding the 'Thousand Voices' Publishing House

Jenna Bush Hager’s publishing company, *Thousand Voices*, saw significant growth in 2025, including the launch of a new dedicated Instagram account. This company is a direct extension of her literary passion, allowing her to acquire and publish books that align with the themes and voices celebrated by *Read With Jenna*. The expansion of *Thousand Voices* signals a long-term commitment to the publishing industry and is a bold new career milestone outside of her television duties.

4. Working on a New Book with Random House

Adding to her extensive bibliography, Bush Hager announced in 2025 that she is actively working on a new book with Random House. While details remain tightly under wraps, her previous works, including the best-selling *Sisters First* co-written with her twin sister, Barbara Pierce Bush, and her children's books, suggest a continued focus on themes of family, connection, and social impact. The new book is highly anticipated by her dedicated fanbase.

Read With Jenna 2025: A Deep Dive Into the Year's Most Talked-About Book Picks

The *Read With Jenna* book club remained a powerhouse in 2025, driving massive sales and literary buzz. The selection process, known for championing diverse voices and compelling narratives, continued to shape the literary landscape. Her book club picks for 2025 included a mix of contemporary fiction and a classic choice, demonstrating her wide-ranging taste:

  • April 2025: *Heartwood* by Amity Gaige
  • March 2025: *The Dream Hotel* by Laila Lalami
  • August 2025: *My Other Heart* by Emma Nanami Strenner
  • November 2025: *Cursed Daughters* by Oyinkan Braithwaite
  • December 2025: *Pride and Prejudice* by Jane Austen
  • Other Featured Picks: *This is a Love Story* by Jessica Soffer

5. The Inaugural Read With Jenna Book Festival

Perhaps the most exciting pivot for literary fans was the announcement of the first-ever *Read With Jenna* book festival, set to take place in Nashville. This event is a tangible manifestation of the book club's success, creating a physical space for authors, readers, and literary enthusiasts to gather. The festival is a major logistical and promotional undertaking that positions Bush Hager as a premier curator of literary culture, moving her influence from the screen and page to a major live event.

Life Beyond the Camera: Family, Philanthropy, and the Connecticut Home

Despite her demanding professional schedule, Jenna Bush Hager continues to prioritize her family life with her husband, Henry Hager, and their three children: Mila, Poppy, and Hal. The family resides in a suburban property in Connecticut, having moved from New York City a few years prior.

In 2025, she shared several heartwarming personal updates, including photos from a family vacation to Rome, Italy, highlighting her commitment to creating lasting memories with her children. She also revealed her creative 2025 family Christmas card in December, which featured a hand-drawn picture of the family and subtly nodded to her book club and *Thousand Voices* publishing ventures. This blend of public career and private, family-focused life resonates strongly with her audience.

Jenna Bush Hager’s 2025 was a masterclass in media diversification. By expanding her presence on television with *TODAY with Jenna & Friends*, launching her *Voices at the Table* Substack, growing her *Thousand Voices* publishing company, and creating the *Read With Jenna* book festival, she has successfully transitioned from a popular television host to a multifaceted media mogul. Her focus on literature and authentic storytelling ensures her continued relevance and topical authority for years to come.

jenna bush hagar
jenna bush hagar

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