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The Cartel Link And The Ex-Boyfriend: 5 Shocking Details In The Valeria Márquez Murder Case

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The brutal, on-camera murder of Mexican beauty influencer Valeria Márquez sent shockwaves across the globe, not just for the horrific nature of the crime, but for the complex web of organized crime and personal betrayal it exposed. As of the current date, December 22, 2025, the investigation into the death of the 23-year-old entrepreneur remains a high-profile case, with authorities in Jalisco, Mexico, focusing on a prime suspect with deep ties to one of the country's most dangerous cartels. The question of "who killed Valeria Márquez" has evolved from a simple manhunt into a critical examination of femicide and the reach of criminal organizations into everyday life. The case, which is officially being investigated under femicide protocols, highlights the extreme violence faced by women in Mexico and the chilling capability of hit men to execute targets in broad daylight. The most recent updates point to a powerful cartel figure as the alleged mastermind, a development that complicates the pursuit of justice and casts a long shadow over the influencer's seemingly glamorous life.

Atziri Valeria Márquez López: Biography and Profile

Atziri Valeria Márquez López, known simply as Valeria Márquez, was a rising star in Mexico's digital content creation scene before her life was tragically cut short. Her professional ambition and social media presence made her a recognizable figure in Guadalajara.

  • Full Name: Atziri Valeria Márquez López
  • Common Name: Valeria Márquez
  • Date of Birth: February 14, 2002
  • Date of Death: May 13, 2025
  • Age at Death: 23 years old
  • Place of Birth: Guadalajara, Jalisco, Mexico
  • Profession: Digital Content Creator, Beauty Influencer, Model, Entrepreneur
  • Business: Owner and operator of Blossom the Beauty Lounge, a salon located in Jalisco
  • Social Media: Gained significant following on platforms like TikTok and Instagram, which surged further after her death
  • Cause of Death: Fatally shot by a male intruder during a TikTok livestream

The Chilling Details of the Livestreamed Murder

The incident that led to Valeria Márquez’s death was captured live on her TikTok stream, a horrifying moment that instantly went viral and brought international attention to the case. The murder occurred on the evening of May 13, 2025, inside her business, Blossom the Beauty Lounge, in Zapopan, Jalisco, Mexico.

The Final Moments on Camera

During her routine livestream, Márquez appeared to be interacting with a person off-camera, who was later described as a "delivery man" or an "intruder". The footage reportedly captured the moments leading up to the attack, where she was shot once in the chest and once more, leading to her death. The chilling public nature of the execution suggested a deliberate message or act of intimidation.

The Femicide Investigation Protocol

Mexican authorities, specifically prosecutors in Jalisco, immediately opened the investigation under the protocol of femicide, a legal classification used to investigate the gender-motivated killing of women. This classification is crucial in Mexico, where violence against women is endemic, and it forces a deeper look into motives such as gender-based violence, domestic abuse, or a crime committed by an intimate partner. The focus on femicide was a key indicator that investigators were looking beyond a simple robbery or random crime.

The Prime Suspect: 'El Doble RR' and Cartel Links

The core of the investigation quickly centered on a high-profile figure with links to organized crime, providing a potential answer to the question of who killed Valeria Márquez: Ricardo Ruiz Velazco, alias 'El Doble RR' or 'El Tripa'.

The Identity of Ricardo Ruiz Velazco

Ricardo Ruiz Velazco is alleged to be a high-ranking leader within the Jalisco New Generation Cartel (CJNG), one of Mexico's most powerful and violent criminal organizations. The revelation that a major cartel figure was the prime suspect in the murder of a beauty influencer immediately suggested a motive rooted in personal relationship dynamics intertwined with the brutality of cartel operations.

The Ex-Boyfriend Connection

Multiple reports identified 'El Doble RR' as the ex-boyfriend and main suspect in the murder. This connection strongly supports the femicide classification, suggesting that the killing may have been a domestic dispute or an act of revenge carried out with the resources of a cartel. It is widely suspected that the shooter who appeared on the livestream was a hired hit man acting on Velazco's orders, making 'El Doble RR' the alleged mastermind.

Accusations Against a Friend

Adding another layer of complexity to the case are accusations leveled against one of Valeria's friends, Vivian de la Torre. De la Torre has been accused by some sources of playing a role in the murder, potentially by setting up or facilitating the attack. While the extent of her alleged involvement remains unclear, the suggestion of betrayal by a close acquaintance further darkens the narrative of the case and points to a sophisticated, calculated plot rather than a spontaneous act.

The Legacy and Unanswered Questions

Despite the identification of a prime suspect and the ongoing investigation, the case of Valeria Márquez is far from closed. The difficulty in apprehending a high-ranking cartel leader like 'El Doble RR' means that the individual directly responsible for ordering the murder remains at large.

The case has become a tragic symbol of the intersection of digital fame, gender-based violence, and organized crime in Mexico. It serves as a stark reminder of the country's femicide crisis, where thousands of women are murdered each year, often with impunity. The public and media attention on Valeria's case, however, puts immense pressure on authorities to secure an arrest and provide justice for the young influencer whose life was violently ended while she was simply connecting with her followers.

The Disturbing Note

Another unsettling detail emerged when reports indicated that the suspected killer left a "disturbing note" at the murder scene. While the contents of the note have not been widely publicized, its existence points to a highly personal, possibly premeditated motive, further supporting the theory of a femicide ordered by a powerful, spurned ex-partner. The note is a critical piece of evidence that investigators are likely using to piece together the final days and relationships of Valeria Márquez.

A Universal Issue

The livestreamed killing of Valeria Márquez is not just a Mexican tragedy; it is a universal issue that highlights the vulnerability of women, the dangers of online visibility, and the pervasive nature of violence. Her story continues to fuel discussions about online safety, the dangers of relationships with individuals involved in organized crime, and the global fight for justice against femicide. Until an arrest is confirmed and a conviction secured, the full story of who killed Valeria Márquez—and why—will remain a painful, open wound.

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who killed valeria marquez

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