Sofia Franklyn Net Worth 2025: How The 'Sloot Media' CEO Built A $2 Million Fortune After The 'Call Her Daddy' Feud
As of late 2024 and early 2025, the estimated net worth of podcast host and media personality Sofia Franklyn sits at a solid $2 million, a figure she has earned through a strategic and highly publicized career pivot following one of the most explosive feuds in podcasting history. Franklyn, the former co-host of the massively popular Call Her Daddy podcast, successfully transitioned from a high-profile corporate contract to becoming the CEO of her own independent media company, Sloot Media, proving that her business acumen is as sharp as her on-air commentary.
Her fortune is a direct result of her decision to walk away from a lucrative deal at Barstool Sports and launch her own show, Sofia with an F (SWAF), where she maintains full creative and intellectual property control. This move, which was seen as a massive risk, has secured her financial independence and cemented her status as a major player in the creator economy, generating income through consistent sponsorships, merchandise, and a loyal "Sloot" fanbase.
Sofia Franklyn: Full Biography and Profile
Sofia Franklyn is an American media personality, podcast host, and entrepreneur best known for co-founding the Call Her Daddy podcast and later launching her own successful independent show, Sofia with an F.
- Full Name: Sofia Franklyn
- Date of Birth: July 21, 1992
- Age (as of 2025): 33 years old
- Birthplace: Salt Lake City, Utah, USA
- Nationality: American
- Education: Bachelor's Degree in Economics (University of Utah)
- Height: 5 feet 5 inches (165 cm)
- Career Start: Worked in finance for five years at a "top 5 financial institution" before podcasting.
- Relationship Status: Currently reported as single, following a high-profile relationship with former boyfriend Peter Nelson, known as "Suitman."
- Primary Income: Podcast hosting, brand partnerships, merchandise sales, and Sloot Media ownership.
The Barstool Salary and the 'Call Her Daddy' Split
Franklyn’s initial wealth accumulation began with her groundbreaking success on the Call Her Daddy podcast, which she co-hosted with Alexandra Cooper. Launched in 2018 under Barstool Sports, the show quickly became a cultural phenomenon, dominating Apple Podcast charts and amassing a massive following known as the "Daddy Gang."
The Financials Behind the Feud
The financial terms of their initial contract with Barstool Sports founder Dave Portnoy were a major source of the eventual conflict.
- Initial Salary: Both Franklyn and Cooper started with a base salary of approximately $75,000 per year.
- Peak Earnings: As the show exploded, their annual earnings, including bonuses and revenue share, reportedly grew significantly. Sources indicate Franklyn’s total annual earnings reached around $425,000 before the dispute.
- The Contract Dispute: The infamous "Daddy Gang" drama in 2020 centered on contract renegotiations. Franklyn and Cooper ceased production, seeking a better deal that included ownership of the podcast’s intellectual property (IP).
- The Breakup: While Cooper eventually signed a new, highly lucrative deal with Barstool (and later Spotify), Franklyn walked away, refusing the terms. This decision meant sacrificing a significant, immediate payday but gave her the freedom to pursue her own vision.
Franklyn’s calculated risk—choosing independence over a multi-million dollar corporate contract—is a key element of her current net worth. She chose long-term equity and ownership (Sloot Media) over short-term financial security, a move influenced by her background in economics and finance.
Sloot Media and 'Sofia with an F': The Engine of Her $2M Fortune
The bulk of Sofia Franklyn's current $2 million net worth is attributed to the continued, independent success of her new venture, Sofia with an F (SWAF), which operates under her own company, Sloot Media.
The Power of Independence
The podcast launched in 2020 and has proven to be a highly successful business model. By owning her own IP, Franklyn controls all revenue streams, including advertising, merchandise, and licensing.
- Sponsorship Revenue: As an independent host with a large, dedicated audience, Franklyn commands premium rates for ad reads. Her content, which is often described as bold, unfiltered, and relatable, attracts consistent sponsorships from a variety of brands.
- Merchandise and Brand Deals: The "Sloot" brand, often associated with female empowerment and sexual liberation, has been successfully monetized through merchandise. Her strategic brand partnerships and ability to leverage her social media following (over 1.5 million on Instagram alone) contribute significantly to her annual income.
- Content Expansion: The podcast’s success led to a content expansion, including a tour with a "second leg on the West Coast in 2024," further demonstrating the show’s commercial viability and her ability to generate revenue beyond simple ad reads.
Franklyn's ability to maintain a strong listener base and secure consistent sponsorships, despite the highly public split from Call Her Daddy, is a testament to her personal brand loyalty and business savvy.
How Sofia Franklyn's Net Worth Compares to Her Peers
When analyzing Sofia Franklyn's financial standing, it is essential to consider the context of the creator economy. Her $2 million net worth is significant, especially considering she built it independently after leaving a major media company.
- The Alexandra Cooper Comparison: Franklyn's former co-host, Alexandra Cooper, has a significantly higher net worth, estimated to be around $100 million, due to her massive $60 million exclusive deal with Spotify. This comparison highlights the financial difference between taking a corporate mega-deal versus pursuing full independence.
- The Independent Success Model: Franklyn's model is more akin to other successful independent podcasters who prioritize ownership and creative control. Her $2 million valuation is a strong indicator of a healthy, sustainable business that does not rely on a single, massive corporate contract.
Ultimately, Sofia Franklyn’s net worth is not just a number; it is a financial reflection of her journey from a corporate finance job in Salt Lake City to a controversial yet successful media mogul in New York City. Her estimated $2 million fortune is a powerful statement about the value of owning your brand and the lucrative potential of independent podcasting in the modern digital landscape.
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